Web Vampire

David Meerman Scott. “Stop talking about your products and services. People don’t care about products and services; they care about themselves.” -@dmscott

Anne Holland. “Improve the buttons on your landing page. Can you make your button bigger?” -@anneholland55

Mike Volpe. “We share lots of things that most companies would keep internal. By sharing both the good and the bad, you build digital influence.” -@mvolpe

Michael Port. “Consistency. Consistency demonstrates commitment. You’re going to earn trust because you’re consistent.” -@michaelport

Liz Strauss. “Know where you’re going — because who would want to follow you if you don’t know where you’re going?” -@lizstrauss

Robert Scoble. “Follow better people. The better your inbound is, the better your output will be. And your output is what people follow.” -@scobleizer

Carol Roth. “Align yourself with outstanding strategic partners.” -@CarolJSRoth

Scott Porad. “Make connections with people online, and then go and meet them in person in the real world, offline.” -@scottporad

Joe Pulizzi. “Create content that stands for something: what I call Higher Purpose Content Marketing.” -@juntajoe

Laurel Touby. “Each month, on the first day of the month, assign yourself 3 digital trends you’ve been hearing about and do a test drive.” -@laureltouby

Hugh MacLeod. “We use other people’s stuff or other people’s content to socialize. And your stuff’s either a social object or it’s not.” -@gapingvoid

Chris Guillebeau. “Avoid incestuous blogging. Instead of sticking to one niche, think bigger: what social circles are related to yours?” -@chrisguillebeau

Laura Roeder. “Just start talking to people! Don’t worry about what to tweet, just start responding.” -@lkr

Michael Margolis. “People either identify and connect with your story or they don’t. Have a story that’s worth telling.” -@getstoried

Dave Navarro. “Find people who have your audience already and co-create products with them.” -@rockyourday

Loren Feldman. “Either be super-fake and make believe you’re friendly to everybody, or be completely honest.” -@1938media

Ann Handley. “Ground your content in who you are. Don’t be afraid to have a point of view. But also give it wings to soar freely and be shared.” -@marketingprofs

Jim Kukral. “Facebook advertising: you can run ads on profiles of people that work just within certain organizations!” -@jimkukral

Joselin Mane. “As soon as you meet someone, introduce that individual to someone else you know.” -@joselinmane

John Jantsch. “Get very good at filtering and aggregating content. Deliver it to people at the right time, the right size, the right amount.” -@ducttape

Marshall Kirkpatrick. “Be early in the news cycle on any conversation of general interest. Detect early voices out in the wilderness.” -@marshallk

Shama Kabani. “Create [video] content around your area of expertise and then distribute, distribute with gusto!” -@shama

Terry Starbucker. “The only way to build influence is to go out and try and get it yourself, and to overcome that fear of doing so.” -@starbucker

Johnny B. Truant. “Defy convention where it’s appropriate. Only a few people dare to step outside. And people take notice of that.” -@johnnybtruant

Jason Falls. “Share good content consistently. That’s how I’ve done it.” -@jasonfalls

Robbin Phillips. “It is not about digital. It’s about people. It’s about passion conversations, not product conversations.” -@robbinphillips

Yaro Starak. “Learn how to talk more about other people. If you’re looking to influence a certain thought leader, talk about them.” -@yarostarak

Michael Stelzner. “Set up a fan page on Facebook. Make a welcome tab with a video on it, and ask a poll question.” -@mike_stelzner

Erica OGrady. “Make people around you more successful than you are.” -@ericaogrady

Gary Vaynerchuk. “Talk about things you know. The reason Wine Library TV worked was because I knew what I was talking about.” -@garyvee

Nathan Hangen. “Don’t worry about getting attention from other people. Make something worth talking about.” -@nhangen

Danielle LaPorte. “Get yourself properly interviewed. Either hire a writer, or get yourself in front of a camera with a friend.” -@daniellelaporte

Guy Kawasaki. “Repeat your tweets. I repeat them every eight hours.” -@guykawasaki

David Bullock. “Move offline. Sometimes your market is not online. Use another media—television, radio, speaking events.” -@davidbullock

Vanessa Fox. “A lot of people attract [visitors] from search. They’ve missed that big second step: solving their problems.” -@vanessafox

Lewis Howes. “Find one specific niche and master that niche.” -@lewishowes

Valeria Maltoni. “Do a weekly chat on Twitter. I’m a business strategist, so we use the principle of kaizen to help people at #kaizenblog.” -@ConversationAge

Sergio Balegno. “Invest more time mapping a strategy for not just using social media, but for integrating social media with other tactics.” -@sergiobalegno

Hank Wasiak. “Get rid of conventional views of influence. It should be about our influence — from my influence to our influence.” -@hankwasiak

Mitch Joel. “Get active in other people’s communities. Get out of your own head and get into other people’s spaces.” -@mitchjoel

Tamsen McMahon. “Building digital influence is about ‘digital dimensionality.’ Show as many sides of yourself or your business as you can.” -@tamadear

Justin Levy. “Listen to the conversations around you. See how different networks interact, because not every network’s the same.” -@justinlevy

Chris Garrett. “What you’re looking for is a long-term relationship. You don’t want to gain influence and lose influence.” -@chrisgarrett

Cathy Brooks. “Think about the authenticity and consistency of your voice across your entire online and offline presence.” -@cathybrooks

Todd Defren. “To change your world, start by trying to change the world. What is it that you feel passionate enough about to shake things up?” -@tdefren

Brian Clark. “Learn to be a storyteller. Narrative — it’s what makes us human. Big media does it great. You have to as well.” -@copyblogger

Scott Belsky. “Share your ideas liberally. Accountability and letting people know what you’re up to can make all the difference.” -@scottbelsky

Wendy Piersall. “You have to put your business model before pursuing fame. Whatever you do online, make sure that it adds to your bottom line.” -@emom

Mark Silver. “Many people are afraid to speak; if you speak for them, they will be listening.” -@markheartofbiz

Dan Schawbel. “Go further down the long tail and choose a much smaller niche to focus on. Be the personal finance expert for Minnesota.” -@danschawbel

Shashi Bellamkonda. “Find out from your customers which social networks they are using, and be there for them at the moment they need you.” -@shashib

Gretchen Rubin. “Self-expression is the new entertainment. Get people talking. I had success just asking, ‘What’s your comfort food?’” -@gretchenrubin

Muhammad Saleem. “Give as much as you can give. Too often we’re too focused on what we want to accomplish.” -@msaleem

Aaron Kahlow. “Think about social media not as its own strategy, but a strategy to enhance your existing marketing and business goals.” -@aaronkahlow

Alexandra Levit. “Target between five and ten individuals who you admire, whose work you’ve followed, and gradually start getting to know them.” -@alevit

Steve Woodruff. “Identify gifted up-and-comers. By coming alongside them and becoming an advocate, you end up creating an advocate for life.” -@swoodruff

David Siteman Garland. “Start the media arm of your company, whether it’s a special show, or a podcast, or an online magazine.” -@therisetothetop

Amber Naslund. “Online influence is a slow burn. It’s something that’s grown by having quality one-on-one conversations over time.” -@ambercadabra

Julien Smith. “Get someone else to take a look at what you have that you maybe take for granted and gives you an advantage over other people.” -@julien

Brian Solis. “How do you become a thought leader? It starts with being a thought leader and then connecting the dots back to you.” -@briansoli